This Friday 17th of June 2016, at CERAO in Cocody, took place the Improving women’s image in media awareness day. .>. This event was initiated by the UNESCO, and the ‘Réseau des femmes journalistes et des professionnelles de la communication de Côte d’Ivoire’ (REFJPCI) and UN Women.

Some members of the Ivorian Government such as the Ministry of women and family promotion and children protection Mrs Euphrasie Yao, and the Ministry of communication Mrs Bamba Affoussiata-Lamine and the Ministry of education took part in this event.

The presence of these distinguish guests gave a formal frame to this ceremony and also marked the importance given by the Ivory Coast state to discussions related to the image of women in medias.

Mini-conferences took place on the following themes :

  • « Construction, deconstruction, reconstruction of women’s image in medias» presented by Professor Blé Germain
  • « Média and women’s position in making decision and in peace process» presented by Mrs Kaba Fofana, Executive secretary of the National Observatory on equality and genders

The two presenters emphasised on the fact that it is up to women to make their voice heard to defend their image. At the end of these conferences, they presented the Charter for a better representation of women in media content and institutions in Ivory Coast and the press representatives were invited to commit to respect this Charter as their new course of action towards Women’s image.


To mark their commitment, they all signed this Charter.